Led the SEA, India and MENA teams on trends around Enjoyable Living, the Cute ‘Movement’, ‘Health Equals Wealth’ and Creative Expression. Integrated Disney-style storytelling to connect with Gen Z audiences, blending insights on wellness, self-expression, and aspirational living into culturally resonant narratives to inspire > 60M Earned Revenue across 100 categories.
What began as a creative exercise developed into a multi-million dollar opportunity, unlocking a new global customer base and fresh market potential for the brand.