DISNEY PRINCESS ‘CREATE YOUR WORLD’

Led the Disney Princess and Frozen franchises for APAC, driving consumer insights, trends, and product direction for our 3-year campaign from 2025. Disney Princess Create Your World inspires Core Girls (2–5) to imagine, play, and express themselves, with culturally relevant, innovative, and trend-led products across four tiers: Dream It, Style It, Build It, Shine It.

The campaign strengthens our core audience and drives $15M in earned revenue, empowering young girls to shape their own worlds like their favorite princesses.

Phone on the hand

let’s get started right now

If you would like to work with us or just want to get in touch, we’d love to hear from you!

London

Baltia Squar, Mark Street, London

New York

Nenuya Centre, Elia Street New York, USA
Email

© 2025 All rights reserved

let’s get started right now

If you would like to work with us or just want to get in touch, we’d love to hear from you!

London

Baltia Squar, Mark Street, London

New York

Nenuya Centre, Elia Street New York, USA
Email
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