KKV GEN Z STRATEGY
Directed Gen Z consumer insights initiatives at KKV to inform the strategy and design of the 2024 lifestyle product collection, including research to create a distinctive “Disney difference” across household goods, stationery, toys, and cosmetics—positioning the brand competitively against MINISO, XIMIVOGUE, and Mumuso.
What began as a creative exercise developed into a multi-million dollar opportunity, unlocking a new global customer base and fresh market potential for the brand.
let’s get started right now
If you would like to work with us or just want to get in touch, we’d love to hear from you!
London
Baltia Squar, Mark Street, London
New York
Nenuya Centre, Elia Street New York, USA
© 2025 All rights reserved
let’s get started right now
If you would like to work with us or just want to get in touch, we’d love to hear from you!
London
Baltia Squar, Mark Street, London
New York
Nenuya Centre, Elia Street New York, USA
© 2024 – 2025 | Alrights reserved by crowdyTheme